Women We're Watching - Effie Panagopoulos

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Bostonian Effie Panagopoulos is the Greek girlboss behind Kleos — a luxury spirit brand crafted from the ancient Greek superfood Mastiha (also known as the “diamond of spices”). While Kleos was once merely a pipe dream inspired by a fateful outing at a Mykonos beach bar, you can now spot the signature evil eye bottle at bars all around Boston, New York and Miami, some with catchy cocktail names like “The Kleopatra” (Saloniki Greek) and “Get Him to the Greek” (formerly at Lion's Tale). Seeing her product on the back bar means the world to Effie, as the tireless years she spent trying to get Kleos off the ground are finally paying off. But don’t be fooled—this fiery woman is only just getting started.

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Effie’s commitment to “earning her kleos” by following her calling even when the odds were stacked against her, passion for philanthropy and fact that she’s the first Greek woman in history to launch her own liquor brand.