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Bartenders: 8 Great Ways to Master Your Media Presence.

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Effie Panagopoulos, the CEO and founder of KLEOS Mastiha Spirit, agrees. “I always say that marketing is about emotional connectivity, and in order to get media, trade and consumers to emotionally connect with you and your brand, you have to know how to best communicate to them and deliver your message in a concise way that will also resonate with them.”

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